Unsure how to grow your business beyond paid ads and referrals?
Empowering B2B SMEs & Startups redefine Business Development and build BD engines that generate opportunities beyond paid advertising and word of mouth.
Get in Touch
Empowering B2B SMEs & Startups redefine Business Development and build BD engines that generate opportunities beyond paid advertising and word of mouth.
Get in Touch
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The first part of the process is understanding your business, your products/services, the pain
points you're fixing, your USPs, and your value proposition. This is the most important stage, as it will help us formulate the best
strategy to build your BD engine.
We will share our strategy with you, what steps we're going to take, and what we can expect from this. We will work with you to ensure our activities will complement your marketing efforts(if you have something already in place). This will include up to 3 months' worth of next steps.
And off we go. Whether it's training your team around the BD mindset or setting up the infrastructure for outbound emails and LinkedIn efforts, we start working. We don't sit around and hope things come to us; we execute and make things happen!
We measure what we do, and we make necessary changes. Sometimes we get it right the first time, and sometimes it's number three. Either way, we will let the data speak for itself and make the necessary decisions to ensure we have success.
Our goal is to ensure your business thrives beyond just inbound leads. We're here to help you build a robust sales foundation that drives growth and sustainability.
We don't just set up sales functions; we craft bespoke growth blueprints. With our hands-on 12+ years of experience and tailored strategies, we're committed to transforming startups and SMEs into sales powerhouses.
Too many B2B businesses rely on inbound leads via paid ads and/orword of mouth. So what happens if you stop paid ads? Or what happens if customers don’t refer you.
In order to have sustainable growth and success, businesses must think about outbound business development activity. Companies should constantly be thinking about how they can develop a business development machine that supports in growing the pipeline and sales.
Put simply, we work with founders and senior leaders in ambitious companies that want this business development machine. Everything we do is tailored and we’re driven by results.
Our one-on-one coaching sessions are designed to equip you with a robust business development mindset. Over the course of a month, with a minimum of four sessions, we will dive deep into:
Tech Stack Optimization: Identify and implement the best tools for your business.
Messaging and Campaigns: Craft compelling messages and launch effective outreach campaigns.
Omni-Channel Outreach: Leverage email, LinkedIn automation, and more to reach your targets.
Best Practices: Learn how to respond to leads effectively and maximize meeting bookings.
Advanced Development Strategies: For those continuing beyond the initial month, we cover comprehensive business development processes, including account growth.
Pricing: £250/hour or £800 for 4 hours
Get In TouchFocus on closing deals while we handle the entire lead generation process. Our comprehensive service includes:
Ideal Client Profiling: Identify your perfect client.
Messaging Testing: Find out what resonates with your audience.
Persona and Pain Point Analysis: Understand your target’s needs deeply.
Data Security and Infrastructure Setup: Build a robust system for your outreach.
Launch and Optimization: Continuously improve the campaign for maximum effectiveness.
Our goal is to deliver high-quality leads consistently, allowing you to concentrate on what you do best – closing business.
Pricing: From £1200/month
Gain access to high-level business development expertise without the full-time commitment. This service requires a minimum three-month engagement and offers:
Strategic Oversight: Develop and implement effective business development strategies.
Process Improvement: Optimize your sales and business development processes.
Team Leadership: Guide and mentor your in-house team for better performance.
Benefit from our experience and insights to drive your business forward.
Pricing: We will provide a proposal based on your needs
Learn the strategies and techniques to execute effective outbound sales. This comprehensive training covers everything from prospecting to objection handling, ensuring your team consistently hits targets.
Tailored Sales Strategies: Customize approaches to your audience.
Cold Outreach Mastery: Learn to engage prospects with confidence.
Objection Handling: Overcome common sales challenges.
Ongoing Support: Improve with expert guidance.
Pricing: From £10,000
When you need specialized advice or have a unique business challenge, our bespoke consulting service is the perfect fit. Whether it’s sales process reengineering or customized training, we offer:
Day Rate or Project Basis: Flexible pricing based on your needs.
Expert Guidance: Work directly with a seasoned B2B business development professional.
Custom Solutions: Get a strategy that’s specifically designed for your business.
Simply provide us with your requirements, and we’ll deliver a custom quote tailored to your specific needs.
Pricing: We will provide a proposal based on your needs
Infrastructure Setup: Create and manage 40 to 140+ email accounts based on the client package. Initiate email warm-up (minimum 2 weeks required).
Strategy Document: Created using gathered information. Includes target audience, messaging angles, campaign style, and triggers.
Launch Campaign: Begin sending outbound emails upon client approval.
Bi-weekly Reviews: Monitor and adjust campaigns as needed.
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Setting up a basic CRM system tailored to SME/startup needs
Defining sales processes and workflows
Crafting sales scripts and outreach templates
B2B sales training for founders and/or team members who need a refresher or haven't had formal sales roles
Training on how to handle objections, lead qualification, and closing techniques
Role-playing sales scenarios and feedback sessions
Identifying ideal customer profiles
Defining target markets and niches
Pricing and packaging strategies tailored to startups & SMEs
Methods for identifying and approaching potential customers
Digital marketing strategies (with a focus on lead gen) like content marketing, SEM, and basic SEO
Networking and partnership strategies to open sales opportunities
Designing pitch decks or sales presentations
Creating brochures, one-pagers, or other sales collateral materials
Crafting compelling value propositions and USPs
Identifying bottlenecks in the current sales approach
Strategies to improve conversion rates at every stage
Suggestions for affordable sales tech tools suitable for SMEs/startups
Integration of these tools for more streamlined operations
Strategies to nurture existing customers and promote loyalty
Techniques for identifying upsell or cross-sell opportunities in existing accounts
When and how to hire the first dedicated salesperson or team
Setting up scalable processes to ensure a consistent sales approach as the team grows
Proactively engage in outbound business development and grow your business with a strategic, results-driven imperative. Reach out and uncover the untapped possibilities awaiting your business's success.
Get in Touch
This can vary but we’re confident we can expect to see increase in brand awareness and market education within the first month of working together. If the timing is right for companies we contact and your value proposition is strong, we could see a few deals within the first 90-days (depending on sales cycles).
To answer this question, we need to know what success looks like to you. This is part of the initial conversation and it’s very important we’re aligned with this. Once we know this we will be able to put a proposal together that aligns with your goals and success metrics.
This varies depending on client’s products and services but could include Emails, LinkedIn, Partnerships, Referral, Social media and more.
We offer 30/days rolling and a discounted rate for 3-month engagements
KPBD is ideal for B2B SMEs and startups seeking to improve their sales strategies. We offer tailored support in sales development and efficiency enhancement.
KPBD provides customised solutions, analysing each client's specific sales processes and market dynamics to craft a strategy aligned with their goals and capabilities.
Kevin Patrick brings extensive global sales experience across various sectors over the past 10 years, offering valuable insights and strategies for B2B SMEs and startups.
