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I'm dedicated to transforming our clients into self-reliant sales powerhouses.

I founded KP Business Development Ltd. with a passion for empowering startups and SMEs with the necessary tools and knowledge to grow their businesses through strategic outbound business development.
Drawing from my extensive journey as a Global Sales Leader across diverse sectors — including corporate textiles, e-learning, SaaS, and more — I bring a wealth of insights and tailored strategies to the table. I recognise the unique challenges founders face, especially when navigating the intricacies of sales processes.
750+
Opportunities created
10+
Trusted partners
12+
Years experience

Our unique approach

Deep Dive of your business

The first part of the process is understanding your business, your products/services, the pain
points you're fixing, your USPs, and your value proposition. This is the most important stage, as it will help us formulate the best
strategy to build your BD engine.

Strategy

We will share our strategy with you, what steps we're going to take, and what we can expect from this. We will work with you to ensure our activities will complement your marketing efforts(if you have something already in place). This will include up to 3 months' worth of next steps.

Execution

And off we go. Whether it's training your team around the BD mindset or setting up the infrastructure for outbound emails and LinkedIn efforts, we start working. We don't sit around and hope things come to us; we execute and make things happen!

Results orientated

We measure what we do, and we make necessary changes. Sometimes we get it right the first time, and sometimes it's number three. Either way, we will let the data speak for itself and make the necessary decisions to ensure we have success.

Our mission
& promise

Mission

Our goal is to ensure your business thrives beyond just inbound leads. We're here to help you build a robust sales foundation that drives growth and sustainability.

Promise

We don't just set up sales functions; we craft bespoke growth blueprints. With our hands-on 12+ years of experience and tailored strategies, we're committed to transforming startups and SMEs into sales powerhouses.

Problem

Too many B2B businesses rely on inbound leads via paid ads and/orword of mouth. So what happens if you stop paid ads? Or what happens if customers don’t refer you.

In order to have sustainable growth and success, businesses must think about outbound business development activity. Companies should constantly be thinking about how they can develop a business development machine that supports in growing the pipeline and sales.

Solution

Put simply, we work with founders and senior leaders in ambitious companies that want this business development machine. Everything we do is tailored and we’re driven by results.

KPBD Plans

Outbound Coaching Call

Transform Your Approach to Business Development

Our one-on-one coaching sessions are designed to equip you with a robust business development mindset. Over the course of a month, with a minimum of four sessions, we will dive deep into:

Tech Stack Optimization: Identify and implement the best tools for your business.

Messaging and Campaigns: Craft compelling messages and launch effective outreach campaigns.

Omni-Channel Outreach: Leverage email, LinkedIn automation, and more to reach your targets.

Best Practices: Learn how to respond to leads effectively and maximize meeting bookings.

Advanced Development Strategies: For those continuing beyond the initial month, we cover comprehensive business development processes, including account growth.

Pricing: £250/hour or £800 for 4 hours

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Done-For-You Lead Generation

Streamline Your Lead Generation

Focus on closing deals while we handle the entire lead generation process. Our comprehensive service includes:

Ideal Client Profiling: Identify your perfect client.

Messaging Testing: Find out what resonates with your audience.

Persona and Pain Point Analysis: Understand your target’s needs deeply.

Data Security and Infrastructure Setup: Build a robust system for your outreach.

Launch and Optimization: Continuously improve the campaign for maximum effectiveness.

Our goal is to deliver high-quality leads consistently, allowing you to concentrate on what you do best – closing business.

Pricing: From £1200/month

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Fractional Business Development Leader

Expert Business Development on Your Terms

OUTBOUND MASTERY TRAINING

MASTER OUTBOUND SALES WITH CONFIDENCE

Learn the strategies and techniques to execute effective outbound sales. This comprehensive training covers everything from prospecting to objection handling, ensuring your team consistently hits targets.

Tailored Sales Strategies: Customize approaches to your audience.

Cold Outreach Mastery: Learn to engage prospects with confidence.

Objection Handling: Overcome common sales challenges.

Ongoing Support: Improve with expert guidance.

Pricing: From £10,000

Bespoke Consulting Services

sTailored Solutions for Unique Challenges

When you need specialized advice or have a unique business challenge, our bespoke consulting service is the perfect fit. Whether it’s sales process reengineering or customized training, we offer:

Day Rate or Project Basis: Flexible pricing based on your needs.

Expert Guidance: Work directly with a seasoned B2B business development professional.

Custom Solutions: Get a strategy that’s specifically designed for your business.

Simply provide us with your requirements, and we’ll deliver a custom quote tailored to your specific needs.

Pricing: We will provide a proposal based on your needs

Lead Generation Process Timeline

Week 1: Setup & Initial Steps

  • Infrastructure Setup: Create and manage 40 to 140+ email accounts based on the client package. Initiate email warm-up (minimum 2 weeks required).

  • Deep Dive Analysis Questionnaire: Sent to client; expected to be completed within 20 minutes.
  • Onboarding Call: Booked upon questionnaire completion to gather detailed information.

Week 2: Planning & Strategy

  • Strategy Document: Created using gathered information. Includes target audience, messaging angles, campaign style, and triggers.

  • Client Review: Client reviews and signs off on the strategy document.
  • Email Drafting: Write the first email drafts and send to the client for approval by end of week 2.

Week 3: Campaign Launch

  • Launch Campaign: Begin sending outbound emails upon client approval.

  • LinkedIn Outreach (if applicable): Launched after the email campaign begins.

Ongoing: Campaign Management

  • Bi-weekly Reviews: Monitor and adjust campaigns as needed.

  • Prospect Communication: Manage all inbox communications until meetings are booked.
  • Regular Updates: Monthly meetings and ongoing communication through preferred channels (Slack, WhatsApp, etc.).

Our Services

SALES FUNCTION ESTABLISHMENT

Setting up a basic CRM system tailored to SME/startup needs

Defining sales processes and workflows

Crafting sales scripts and outreach templates

SALES TRAINING

B2B sales training for founders and/or team members who need a refresher or haven't had formal sales roles

Training on how to handle objections, lead qualification, and closing techniques

Role-playing sales scenarios and feedback sessions

GO-TO-MARKET STRATEGY DEVELOPMENT

Identifying ideal customer profiles

Defining target markets and niches

Pricing and packaging strategies tailored to startups & SMEs

LEAD GENERATION STRATEGY

Methods for identifying and approaching potential customers

Digital marketing strategies (with a focus on lead gen) like content marketing, SEM, and basic SEO

Networking and partnership strategies to open sales opportunities

SALES COLLATERAL DESIGN

Designing pitch decks or sales presentations

Creating brochures, one-pagers, or other sales collateral materials

Crafting compelling value propositions and USPs

SALES FUNNEL OPTIMIZATION

Identifying bottlenecks in the current sales approach

Strategies to improve conversion rates at every stage

SALES TECHNOLOGY STACK

Suggestions for affordable sales tech tools suitable for SMEs/startups

Integration of these tools for more streamlined operations

CUSTOMER RETENTION & UPSELLING

Strategies to nurture existing customers and promote loyalty

Techniques for identifying upsell or cross-sell opportunities in existing accounts

SCALING SALES EFFORTS & HIRING

When and how to hire the first dedicated salesperson or team

Setting up scalable processes to ensure a consistent sales approach as the team grows

Nathan H
Founder @ Perceptycs

''Kevin and the team really know their stuff when it comes to BD and cold email. From the technical nuances to crafting copy that actually works. An effective and professional partner for any b2b company looking to scale client acquisition.''


Nimit B
Founder @ Koaliti

''Kevin and the team are extremely nice to work with. They've helped me setup from scratch and answered all my questions throughout the journey. I highly recommend working with them!''

M. Fawzy
Head of Marketing @ Zeal

''KPBD significantly boosted our email campaign reply rates with their expert cold email strategies. Their dedicated support and professional execution were impressive, providing effective and tailored solutions for our needs. Highly recommend them for straightforward and successful email marketing.''

Rely on more than just inbound leads.

Proactively engage in outbound business development and grow your business with a strategic, results-driven imperative. Reach out and uncover the untapped possibilities awaiting your business's success.

Get in Touch
How long does it take to see results?

This can vary but we’re confident we can expect to see increase in brand awareness and market education within the first month of working together. If the timing is right for companies we contact and your value proposition is strong, we could see a few deals within the first 90-days (depending on sales cycles).

How do you measure success?

To answer this question, we need to know what success looks like to you. This is part of the initial conversation and it’s very important we’re aligned with this. Once we know this we will be able to put a proposal together that aligns with your goals and success metrics.

What channels do you use for outbound?

This varies depending on client’s products and services but could include Emails, LinkedIn, Partnerships, Referral, Social media and more.

Is there a commitment when working together?

We offer 30/days rolling and a discounted rate for 3-month engagements

Who can benefit from KPBD's services?

KPBD is ideal for B2B SMEs and startups seeking to improve their sales strategies. We offer tailored support in sales development and efficiency enhancement.

How does KPBD tailor its services to individual business needs?

KPBD provides customised solutions, analysing each client's specific sales processes and market dynamics to craft a strategy aligned with their goals and capabilities.

What experience does Kevin Patrick bring to KPBD?

Kevin Patrick brings extensive global sales experience across various sectors over the past 10 years, offering valuable insights and strategies for B2B SMEs and startups.