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The Challenge

Country Navigator, a world-leading cultural intelligence training platform, faced significant challenges in their business development efforts:

1. Zero Outbound Strategy: The company had no consistent outbound marketing efforts. They relied heavily on word-of-mouth and account management, neglecting new business pipeline generation.

2. Underdeveloped Partnerships: Despite having a robust product, Country Navigator lacked the time and resources to develop and manage strategic partnerships, which limited their growth potential.

The Solution

KPBD Growth stepped in to address these challenges with a comprehensive fractional business development approach

1. Developing a Robust Outbound Process:

  1. ICP Identification: We identified the Ideal Client Profiles (ICPs) to target enterprises that would benefit the most from Country Navigator’s solutions.
  2. Tech Stack Implementation: Implemented the right technology stack to support outbound efforts, including CRM, email marketing tools, and LinkedIn automation.
  3. Building a Systematic Approach: Developed a structured outbound process, encompassing email campaigns, LinkedIn outreach, and follow-up sequences.
  4. Execution and Optimization: Launched the outbound campaigns and continuously optimized them based on performance data.

2. Enhancing Partnerships:

  1. Head of Partnerships Role: We assumed the role of Head of Partnerships to proactively seek and manage strategic partnerships.
  2. Targeted Outreach: Identified and approached potential partners that could resell and promote Country Navigator’s platform.
  3. Strategic Meetings: Arranged high-level meetings with major potential partners to explore collaboration opportunities.

The Results

1. From Zero to High-Quality Outbound Meetings:

  1. Achieved an increase from zero to up to 50 high-quality outbound meetings per month.
  2. Engaged with large enterprises worldwide, each with over 1,000 employees.
  3. Generated millions in pipeline value and closed revenue.

2. Building Strategic Partnerships:

  1. Established meetings with significant potential partners that have the potential to be game-changers for the business.
  2. Although partnerships have a long sales cycle, the trajectory shows promising growth and significant future revenue potential.

Conclusion

Country Navigator's engagement with KPBD Growth under the fractional business development service has been transformative. By developing a systematic outbound process and enhancing partnership efforts, Country Navigator is now positioned for substantial growth, both in terms of new business and strategic collaborations.

Ready to see similar results for your business? Contact KPBD Growth today and let’s explore how we can help you achieve your business development goals.

Rely on more than just inbound leads.

Proactively engage in outbound business development and grow your business with a strategic, results-driven imperative. Reach out and uncover the untapped possibilities awaiting your business's success.

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