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The Challenge

Zeal Pay, an innovative fintech startup headquartered in London with roots in Egypt, faced significant challenges in their lead generation efforts:

1. Lack of Infrastructure and Experience: Zeal Pay had no prior experience in lead generation. They lacked the necessary infrastructure, data sources, and expertise in crafting effective outreach messages.

2. Need for Seamless Integration: Zeal Pay required a partner who could seamlessly integrate with their team, providing responsive and reliable support to drive their lead generation efforts.

The Solution

KPBD Growth stepped in to provide a comprehensive lead generation service tailored to Zeal Pay’s specific needs.

1. Building a Strong Infrastructure:

  1. Data Acquisition: Identified and sourced high-quality data for potential leads, focusing on financial institutions such as banks and payment providers.
  2. Tech Stack Implementation: Established a robust tech stack to support email outreach, ensuring high deliverability and engagement rates.

2. Crafting Effective Messaging:

  1. Message Development: Created compelling email sequences tailored to resonate with Zeal Pay’s target audience.
  2. A/B Testing: Conducted rigorous testing of different messaging approaches to identify the most effective strategies.

3. Seamless Team Integration:

  1. Proactive Communication: Acted as an extension of Zeal Pay’s team, providing regular updates and maintaining open lines of communication.
  2. Rapid Execution: Ensured quick response times and efficient execution of lead generation activities.

The Results

1. High-Quality Conversation Openers:

  1. Generated hundreds of conversation openers with financial institutions and retailers worldwide.
  2. Secured responses from major banks and payment providers, indicating strong interest and engagement.

2. Positive ROI and Pipeline Growth:

  1. Although not directly involved in the closing stage, the campaigns have created a substantial pipeline.
  2. Estimated to have generated hundreds of thousands, if not millions, in potential revenue opportunities

3. Strategic Impact:

  1. Enabled Zeal Pay to leverage email as a strategic outreach channel, effectively engaging with key decision-makers in the financial sector.

Conclusion

Zeal Pay’s partnership with KPBD Growth has been instrumental in establishing a strong lead generation foundation. By providing the necessary infrastructure, crafting effective messaging, and integrating seamlessly with Zeal Pay’s team, we have driven significant interest and engagement from target prospects.

Ready to see similar results for your business? Contact KPBD Growth today and let’s explore how we can help you achieve your lead generation goals.

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